Page speed is a critical factor in both user experience and search engine optimization (SEO). A fast-loading website ensures that visitors can access content quickly, leading to improved user satisfaction, higher engagement, and lower bounce rates. Additionally, search engines like Google prioritize fast-loading pages in their rankings, meaning better page speed can improve your site’s visibility on search results. Optimizing page speed involves reducing file sizes, enabling browser caching, and leveraging content delivery networks (CDNs). By prioritizing page speed, businesses can enhance overall site performance, keep visitors engaged, and boost their chances of ranking higher in search engine results.