Keyword Research & Strategy
Find the exact terms your ideal customers search — mapped by intent, competition, and commercial value — before your competitors do.
500+
keywords mapped per project
Expert Keyword Research & Strategy
Services by ithouse.tech
Keyword research isn't about finding the highest-volume terms. It's about finding the terms that signal buying intent, match your offer, and can realistically be won. Our research process maps the entire search landscape around your business.
What's Included
- Competitor Keyword Gap Analysis
- Search Intent Classification
- Commercial & Transactional Keyword Mapping
- Long-tail Opportunity Mining
- Seasonal & Trend Analysis
- SERP Feature Opportunity Identification
- Keyword Clustering & Grouping
- Difficulty vs. Opportunity Scoring
- Local Keyword Research
- Keyword Cannibalisation Audit
Frequently Asked Questions
How do you prioritise keywords?
By the intersection of search intent (informational vs. transactional), difficulty (can we realistically rank?), and business value (does ranking this drive revenue?).
What tools do you use?
Ahrefs, SEMrush, Google Search Console, Google Keyword Planner, and proprietary intent-classification systems.
How often should keyword research be updated?
Every 6 months minimum. Search behaviour shifts, new competitors emerge, and seasonal patterns change.
Ready to Get Started
with Keyword Research & Strategy?
Book your free 30-minute strategy session — zero commitment.